This means Animal welfare for us

One hand grasps a piece of mountain meat for Heutage from the alpine herdsman, which is sliced on a Brättli.

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The Alpahirt standard

Alpahirt only processes older animals from Grisons suckler cow farms. The animals are fed only with fodder from the farm and the alpine pastures.
Additives and processing aids are not permitted at Alpahirt. No nitrite pickling salt, no sugar and also no allergens Red wine, Swiss Alpine salt and natural spices are all that is needed for perfect enjoyment. The most important thing, however, is the healthy, older animal itself.

Alpahirt founder Adrian Hirt in contact with a Braunvieh cow on the Farur Alp.

What does that mean in concrete terms?


✔ For Alpahirt, animal welfare is the top priority.

Since the farmer does not live from the milk price but from the sale of calves and cattle, he does not need concentrated feed for his cows.

The average Alpahirt cow lived to be 10 years old, had 8 offspring and enjoyed 7 summers on the Grisons Alps.

✔ The land consumption of suckler cow husbandry - especially in mountainous areas and without concentrated feed is much smaller than in conventional milk production.

✔ The mother cows spend at least 100 days every summer on the alp - which would otherwise not be managed.

✔ The negative environmental impacts are massively lower than in conventional production due to the pasture farming supported and practised by Alpahirt!


You can find out more about Alpahirt animal welfare in the BLOG.


AlpenHirt Certificate Pro Cert

Organic is better than conventional, Demeter is better than organic, regenerative agriculture with a closed cycle is probably even better than Demeter. Or?

According to, there are 81 food labels in Switzerland alone (August 2020)! Let's be honest - who still has an overview? Regenerative agriculture is not even a label, but rather an attitude. Our philosophy is that less is more. The only certification Alpahirt has is the one according to the Alp and Mountain Ordinance (BAIV).

What does that mean exactly?

✔ The entire value added for milk and dairy products as well as meat and meat products must take place in the summering or mountain area.

✔ At least 70% of the feed for ruminants must come from the summering or mountain area.

The animals must spend at least 2/3 of their lives in the summering or mountain area.

If possible, all ingredients of agricultural origin must come from the summering or mountain area.

The production of the products must take place in the summering or mountain area.


Our certificate

Here you will find our BAIV certificate.
Click here for the BAIV regulation Mountain and alpine certification


Documents to be completed by each Alpahirt farmer:

Farm survey form
Confirmation mountain zone conformity

Alpahirt vs. Organic Suisse

(in selected criteria)

Alpahirt Urneni Lable

Type of farming

  • The calf stays with the mother until slaughtering
  • Grazing according to suckler cow-CH guidelines
  • The species-specific needs must be taken into account
  • Grazing & free outdoor exercise


  • Very short battle distances of mostly less than 20 km
  • Decentralised slaughter possible


  • Only feed from the farm or, if necessary, from regional sources is allowed. No imported concentrated feed.
  • The animals shall be fed in a manner appropriate to their species

Descendants &

  • At least 4 years old, average 10 years old
  • At least 2 offspring, average 8 offspring
  • At least 2 alpine summerings, on average 7 alpine summerings
  • No specifications / example "Natura-Beef": 10 months
  • No specifications on offspring
  • No requirements for alpine summering

Ingredients & Additives
during processing

  • Only ingredients: Red wine, salt, spices
  • Additives and processing aids are not permitted
  • Generally no non-organic ingredients allowed
  • Additives and processing aids are to be avoided if possible.
  • Nitrite (pickling salt), maltodextrin, dextrose (glucose, dextrose), other sugars and other processing aids are permitted.


  • Thanks to cow transparency, each piece is traceable on request
  • Traceability from the slaughterhouse to the producer guaranteed

We are NOT BIO certified!