Alpahirt is Anton, Anton is Alpahirt:
Adrian Hirt's grandfather used to regularly take the then young boy to the butcher's shop. And soon taught his grandson how meat is dried. Essential for the unique taste, he used to say, is nature. Because enjoyment has nothing to do with industrial additives, on the contrary: they are detrimental to health and are not necessary for the production of beef. He was to be proved right. On this principle, Adrian founded AlpenHirt in 2014, newly Alpahirt since 2021.
Throughout his life, Neni spent his free time in nature, often in the hunting lodge on Alp Farur. The "Baron von Farur", as friends and family affectionately called him, is also known for his fine sausage. "Baron" made from the best cuts of Bündner cows.